Shinnoske, an Osaka-based Japanese designer, believes graphic design is a kind of information architecture and has developed a personal project called Elementism Studies. Hung Lam, a Hong Kong graphic designer, intrigued by this design thinking, has undertaken a close study of Shinnoske's works.

Is there a design belief behind a design house? What are the roots of this design belief? What are Chinese characters to a Japanese designer? Elementism2 is a personal design diary documenting Hung Lam's observations, conversations, activities, reflections, and new findings during his 60-day internship at Shinnoske's design studio in September and October 2002. The result is a highly cultural experience.

Hung's internship programme was sponsored by Agency for Cultural Affairs of Japan.